Chapter 8, "Retail," focuses on managing and optimizing retail sales at Fresh Green. It covers the selection, display, and promotion of retail items, such as branded merchandise, beverages, and grab-and-go snacks. The chapter emphasizes the importance of effective product placement to attract customer attention and increase impulse buys. It also highlights pricing strategies and inventory management to ensure that popular items are well-stocked and priced competitively. Additionally, the chapter discusses how to integrate retail sales with the overall customer experience, encouraging staff to suggest retail items during transactions. By following these guidelines, Fresh Green can enhance its revenue streams through successful retail operations.
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